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Witt Marketing works with firms that recognize the value of complementing their deep
industry experience with experience and insights from other
industries.
This approach gives our clients fresh perspectives
that lead to meaningful innovations throughout their business.
For examples of the value of an "outsider's perspective," take a
look at the book
Mavericks at Work.
Early-stage Ventures
Witt Marketing is
a great fit for early-stage
firms with a strong technical team and limited in-house
marketing expertise. Because time and money are in short supply,
early-stage firms need to quickly gain traction by finding and serving
real customers.
We help early-stage ventures
to succeed in the
following ways:
>
Strategic Marketing -
Helping firms to find and focus on specific target customers in their market
>
New Venture
R&D -
Developing a sound business plan reflects the firm's strategy for exploiting
its sweet spots.
>
Product
Management -
Assisting the firm in developing customer-focused products and support processes.
>
Tactical
Marketing -
Helping the firm to communicate with their target
customers and convert them into paying customers.
By helping early-stage ventures to focus
on specific customers and benefits, our clients avoid wasting
their time and money on innovations, ads and customers that won't
contribute to the bottom line.
Firms Seeking Renewal
Other clients are
established firms that want to return to the growth and excitement
of their startup days. We help these firms in the following ways:
> With a
fresh perspective, we help our clients to understand how their market, business and customers have evolved, and to
identify the new sweet spots in the market.
>
Next, we draw on our
management, engineering and marketing experience to help the
client to develop a 360-degree plan for realigning the business to
exploit their new sweet spots.
>
Finally, we roll up our
sleeves and help the client to implement their renewal
plan.
The key is to begin with
sound strategic marketing
to guide the development
and delivery of
innovative products and processes that are meaningful to your
current target customers.
Learn About Our Services
Are you building a bridge to real customers?
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